Investigation Finds Google Subsidiary Set To Sell Harvested Data Of Millions

It appears Facebook isn’t the only Big Tech company abusing surveillance for corporate gains. Following the discovery of Facebook’s Project Atlas, the deceptive VPN software used to spy on their own users’ internet trends for a small compensation fee, journalists for both TechCrunch and The Intercept have revealed the world’s most powerful search engine and their parent company Alphabet have a few pervasive secrets of their own. Instead of trading out effectively worthless $20 gift cards for millions worth in user data caches, Google has opted to just own the role of the capitalist totalitarian as their unsuspecting consumers remain under their watchful eye through spyware VPNs and location tracking used to exploit their worth for profit.

The economy of Google, no different than any monopolistic tyrant from the state to the market, thrives on attention and intel as the pillars of maintaining power. “We lived on farms, then we lived in cities, and now we’re going to live on the internet,” once screamed Sean Parker, the fictionalised coked-out tech visionary of David Fincher’s film The Social Network (2010). This is especially true of Google — both the home of two billion active monthly users and the interconnective pipes of the online infrastructure (whether it’s through the vast market of apps, maps or storage which integrate their services) — where it’s safe to say the world truly lives within their online domain.

It was surely inevitable such power, enabling surveillance from the top-down, went unchecked by the masses. “Most data collected by urban planners is messy, complex, and difficult to represent,” wrote journalist Ava Kofman. “It looks nothing like the smooth graphs and clean charts of city life in urban simulator games like ‘SimCity’. A new initiative from Sidewalk Labs, the city-building subsidiary of Google’s parent company Alphabet, has set out to change that.”

The program she’s referring to is Replica, a pet project of the Google subsidiary which just so happens to be the key of deducing the data patterns of an entire city to the point it can narrow results down to the individual themselves. “Like SimCity,” Kofman continues, “Replica’s ‘user-friendly’ tool deploys statistical simulations to give a comprehensive view of how, when, and where people travel in urban areas. It’s an appealing prospect for planners making critical decisions about transportation and land use. In recent months, transportation authorities in Kansas City, Portland, and the Chicago area have signed up to glean its insights.”

“The only catch: They’re not completely sure where the data is coming from… [since] the program gathers and de-identifies the location of cellphone users, which it obtains from unspecified third-party vendors,” at least according to Nick Bowden of Sidewalk Labs. “If Sidewalk Labs has access to people’s unique paths of movement prior to making its synthetic models,” she continues, “wouldn’t it be possible to figure out who they are, based on where they go to sleep or work?”

This scepticism isn’t unmerited since Google themselves has played the brazen privacy pervert before. Tech journalists Zack Whittaker, Josh Constine and Ingrid Lunden were responsible for their own investigation into the obscure Screenwise Meter, another VPN surveillance app which is eerily similar to the recent Project Atlas that was banned from Apple’s app store. Google abused their Enterprise Certificate to have their users — which includes anyone upwards of 13 — to enter a special registration code which would eventually route every single piece of data to the company through this rat-hole intentionally disassociating themselves away from the Google brand. The app has reportedly been running since 2012.

Is it unreasonable to question whether Google’s underlings will respect the privacy of millions whose cellphones the monopoly could utilise for higher ad revenue? “The privacy concerns are pretty extreme,” said Ben Green, an urban technology expert and author of “The Smart Enough City,” who wrote an emailed statement to The Intercept. “Mobile phone location data is extremely sensitive.” Which is exactly why Google loves it — and has exploited it before. Kofman then cites another investigation from The Associated Press which reveals “Google’s apps and website track people even after they have disabled the location history on their phones” through collecting the address of nearby cellphone towers and measuring the frequency from there. It’s unclear whether Sidewalk Labs have truly gone through the process of ensuring privacy protections — or whether anything can be done.

Kofman also cites Tamir Israel, a staff lawyer at the Canadian Internet Policy & Public Interest Clinic, who warned about the ease of the re-identification process for big tech institutions. “We see a lot of companies erring on the side of collecting [data] and doing coarse de-identifications, even though, more than any other type of data, location data has been shown to be highly re-identifiable,” he stated. “It’s obvious what home people leave and return to every night, what office they stop at every day from 9 to 5 p.m,” and what nearby stores Google can target ads towards — which can be extracted from the findings of Nature’s academic study on data collection.

It’s unclear the extent of this nefarious information for cash racket. Kofman cites a report from The New York Times which revealed third-party companies, such as those similarly associated to Sidewalk Labs, harvest location information from smartphones without the consent of the consumer. Behind the scenes, this stolen data can be purchased by a big tech company or any business seeking to gather intel on market strategies which, if this we were talking stocks on Wall Street, would border on insider trading let alone a violation of the spirit of the fourth amendment’s right to privacy.

This can even be sold to individuals, as demonstrated in another investigation from VICE where cell companies sell user locations to bounty hunters and potential stalkers seeking intel on specific individuals. What’s to stop these companies from selling to government agencies? Immigration and Customs Enforcement (ICE), as we’ve reported in the past, have often been suspected of conducting parallel constructions — a process where illegally obtained evidence is justified by the making of a false narrative as to how they came about it. “We need to do a better job in ensuring the type of express consent commensurate with the sensitivity of data is actually being enforced when data is collected,” Israel continued, expressing the need for policy reform. “The explanations people see when prompted to give permission are often incomplete or misleading.”

The Replica problem needs addressing before Sidewalk Labs go through with their controversial development of Quayside, a “smart city of surveillance” on the southern edge of Toronto’s downtown, which was originally going to act as the living experiment for Replica to gather information on the actual citizenry. Since this article, an anonymous Sidewalk Labs spokesperson told The Intercept that “there are no plans to bring Replica to Toronto” as of this time. It’s not unlike Google to be overly deceptive, of course.

“Replica is a perfect example of surveillance capitalism, profiting from information collected from and about us as we use the products that have become a part of our lives,” said Brenda McPhail, director of the Canadian Civil Liberties Association’s Privacy, Technology, and Surveillance Project. “We need to start asking, as a society, if we are going to continue to allow business models that are built around exploiting our information without meaningful consent.”

Thanks for reading! This article was originally published for, a bipartisan media platform for political and social commentary, truly diverse viewpoints and facts that don’t kowtow to political correctness.

Bailey Steen is a journalist, graphic designer and film critic residing in the heart of Australia. You can also find his work right here on Medium and publications such as Janks Reviews.

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troubled writer, depressed slug, bisexual simp, neoliberal socialist, trotskyist-bidenist, “corn-pop was a good dude, actually,” bio in pronouns: (any/all)

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